Common Challenges Faced Regularly in the Horeca Industry

As striving as the horeca industry, there are some common challenges faced by the industry. Where there is growth, challenges tend to crop up from time to time. These are some of the challenges faced by the horeca industry:

TECHNOLOGY

Over time there have been different changes in technology such as self-check-ins, contactless services, online ordering and online app payment. It poses a challenge to horeca to create a good customer experience because with the tech system being down the whole production process is affected. So there should always be a plan B for any new technology development.

RETENTION AND STAFF SHORTAGES

This is another challenge facing the horeca industry. Shortage of staff has been recorded in the hospitality industry over the years, the reason for these shortages is not certain but has adverse effects on horeca. Due to this opening hours and capacity have been cut short in the hospitality industry. So employees should always keep applications open as one measure to curtail this.

HIGH COST OF LIVING

This challenge affects horeca in two ways. When customers have less income, there are fewer expenses or demand to eat or drink out, even go on vacations hence no need for lodging accommodations. On the part of the industry, there will be a rise in costs to keep the business running.

ENVIRONMENTAL CHALLENGE

This boils down to the sustainability of good environmental, cultural and social practices. Consumers will invest more in product practices that won’t harm the environment or affect wildlife. This sustainability challenge is a huge one the hospitality industry continues to face because, sustainability is gradually becoming a way of life for the public.

MEETING CUSTOMER DEMANDS

Staying relevant in the Horeca industry while saddled with the challenge of staff shortage and high cost of operations requires more. The horeca industry must still strive to meet up with customer demand, quite a challenge. While the hospitality industry finds ways to tackle this issue, industry leaders are looking up to the government for support.

INEFFECTIVE MANAGEMENT

Managing the horeca industry business is not an easy task. Creating a balance between staff, business owners and customers is paramount. Ineffective management leads to lapses in the day-to-day organisation of the business. Therefore much attention should be paid to this area, as it requires extra training.

UNENGAGED CUSTOMERS

Since the horeca business industry is a people-oriented one, good customer service is needed. When the case is reversed it becomes a huge challenge. Engaging customers via the various social media handles may likely bring an increase in online orders and visitation to the establishment.

REFERENCES

https://www.fool.com/the-ascent/small-business/pos/articles/restaurant-business-challenges/

2.https://trailapp.com/blog/five-biggest-challenges-facing-the-hospitality-industry-in-2022

3.https://impos.com.au/blog/hospitality-issues-2021/

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